Like most researchers I know, I love tackling new problem spaces and learning about people, but I'm also highly motivated to see my work have an impact.
These days, I've been thinking a lot about collaboration, strategy, and scale — how these three things underpin a successful UXR practice and enable research to positively influence business outcomes. Read more below.
UXR should be used to decide what in addition to how.
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How to build up the influence of research? Through close and authentic collaboration.
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There is never enough research to go around, so here's how I up-skill and empower non-researchers.
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Sure, UXR can inform and validate design, but it can also signal product direction. Some approaches for using UXR to decide what in addition to how.
(coming soon)